O2 take over Carling venues
Wednesday, December 10th, 2008Mobile phone giants O2 have taken over Carling’s sponsorship of many of the nation’s major live music venues.
O2 add sponsorship and naming rights of the Carling Academy Brixton (set to become the O2 Academy Brixton Academy - no, we don’t think it sounds right either), and other Carling venues in Birmingham, Bristol, Oxford, Liverpool, Glasgow, Sheffield and Leeds to the O2 Dome, which they have sponsored since its latest incarnation as a music venue.
O2 customers are likely to get benefits such as priorty ordering of tickets, which is good news for them and perhaps not so good news for the rest of us.